Privacy notice

Privacy Notice MSD Danmark ApS (“MSD”) process personal data under this Privacy Notice and in accordance with applicable legislation, including the General Data Protection Regulation (2016/679; the “GDPR”) and other applicable national data protection laws in Denmark (“Datatilsynet”). This notice describes how we process personal data in connection with: Protect Our Future Too Website What data is collected and for which purpose on this website? User is requested to provide the name, email address & pet type in order to receive information about seasonal change effects on pets and other relevant content for pet’s health and care. The Name is used to personalise the greetings in the email, the email address is used to send the email with relevant information, and the pet type is used to send information concerning cats/dogs or both to make the information more relevant to the user. Additionally, zip code data is requested when the user looks for a vet using the find a vet application. In that case, the zip code is transferred to an MSD find a vet and the user is redirected there to see the list of vets within the specific zip code. Zip code is also requested in the browser where is used to identify the temperature & weather characteristics at the geolocalization of the user at that specific time. This gives back relevant tips on how to take care of the pet in those specific circumstances. Cookies: Please, refer to the cookies panel in the website for cookies options & legal information How is the data processed? Data is processed within the website backend (for the use of find a vet & browser applications) and within a CRM tool in order to send the specific communications to the users that decided to subscribe to receive relevant information about seasonal changes effects on pets and other information regarding pet’s health & care. MSD has taken appropriate technical and organizational measures to keep your personal data secure to ensure that only authorized persons are given access to the personal data. We also have internal policies in place for secure processing of personal data.

Is data transferred or disclosed to third parties?
No, data is only used by MSD for the purposes established above.

Where is your data processed?
We process personal data on servers in the EU/EEA. In addition, we process personal data in the United States, and as such we need to transfer your information to a location outside of the EU/EEA. The level of information protection in countries outside the EU/EEA may be lower than that offered within the EEA. Where this is the case, we will implement appropriate measures under the GDPR to ensure that your Personal information, remains protected and secure.
MSD complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union to the United States. MSD has certified to the U.S. Department of Commerce that it adheres to the Privacy Shield Principles. In addition, MSD has entered into Binding Corporate Rules which have been approved in the European Union.

Contact us
MSD is the controller of the personal data for the purposes described above. The contact details of our offices can be found at
If you have any questions regarding MSD’s processing of personal data, please feel free to contact our data protection team at:

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